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All about

Think Eva

Partnering with brands and companies to build a better world

Female Intelligence

to create positive impact in women’s lives

Creativity

to answer the main
social issues of our time

Strategy

to put into practice the
transformation we dream of

Our journey here

Founded in 2015, Think Eva have a very defined proposal:
to build a world with gender equality partnering with the private sector.

We know companies and brands are part of society, influence and are influenced by social and cultural issues and have great potential for culture transformation.

We ballast our journey on the knowledge and community fostered by, Think Olgaour NGO sister, allied to our professional experience with brands and companies. We creat a unique way to promote social impact, in dialogue with the businesses strategies.

We launched the first national survey on female representation Women and the Media (2015) and moved advertising and journalism with the report
Nonnegotiable Commitment (2017)
We also set the conversation about unsafe work environments for women at the forefront of the national debate with the research
Harassment free work (2020)
.

In 2020, with the arrival of the Covid19 Pandemic, a new debate arose: how could companies act to mitigate the effects of the health crisis on the most vulnerable groups, among them
mothers
, black women, LGBTI+ AND and poor people? Specific actions and strategic positioning have been taken by large and small clients from our report “Women in Pandemic Times”

In 2022, the Inclusion Game reaches the world with a bold mission: to transform organizations inside out, with method, pragmatism, and results.

Along this journey, our work has already earned us recognitions and ad industry prizes (Cannes and Effie Awards) and certificates such as the WEPS Award (UN) and the Human Rights Seal from São Paulo City Hall. We participate in important global events such as SXSW (Texas), International Labor Organization (ILO)  Conferences, and UN Women20.

Founders

Maíra Liguori

Journalist and publicist, mother and co-founder of Think Eva and Think Olga. With extensive knowledge in brand strategy and social impact, leads production and implementation of projects in both organizations. For her work, she was elected one of the 100 Women BBC London and chosen by Meio & Mensagem as one of the professionals who are changing the game in the communication market.

Nana Lima

Advertising executive, mother, and co-founder of Think Eva and Think Olga. With an MBA from ESADE (Barcelona) and working in marketing for large multinationals, she acquired a strong vision on business, management, and gender, which applies in organizational culture projects. Her work has been awarded by Human Rights seal by the São Paulo City Hall and is Top Voice by Linkedin Brazil since 2016.

Our sister organization

Think Olga is an NGO that uses communication to increase gender equity, mobilize society, and drive cultural transformations.

Its main program is the Think Olga Lab, a project to debate the main gender inequalities of our time, map out possible solutions, raise awareness, and encourage people to be part of the change.

The NGO is also one of the ambassadors of Ambition 2030, an initiative of the UN Global Compact aimed at companies that are committed to the urgent issues of Brazil within the Sustainable Development Goals (SDGs). Our org is a signatory of Living Wage Movement and She Lead 2030, for UN Global Compact

Check out our latest Think Olga Lab studies:

Recognitions

Award
Caboré
Bronze Effie Awards International 2018

Marketing Services Category
Shortlist 2021

Award

Gold Effie Awards Brazil 2021

Category Electronics and Durables

Clients: Brastemp Whirlpool + FCB

Award

Cannes Lions Silver Lion 2021

Entertainment Category

Customers: Nike + AKQA

Stamp

Municipal Seal of Human Rights and Diversity 2021

Category Transversalities
Research:
Work Without Harassment

Client: Linkedin

Award

WEPs
Silver 2021
Bronze 2019

Categories UN Women

Panel

SXSW Conference & Festivals 2020

Machine learning against sexual harassment

Client: 99

Award

Gold Effie Awards Brazil 2018

Branded Content Category
Rethink Compliment Documentary

Clients: Avon + JWT + Maria Farinha Filmes

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