Partnering with brands and companies to build a better world
Female Intelligence
to create positive impact in women’s lives
Creativity
to answer the main social issues of our time
Strategy
to put into practice the transformation we dream of
Our journey here
Founded in 2015, Think Eva have a very defined proposal: to build a world with gender equality partnering with the private sector.
We know companies and brands are part of society, influence and are influenced by social and cultural issues and have great potential for culture transformation.
We ballast our journey on the knowledge and community fostered by, Think Olga, our NGO sister, allied to our professional experience with brands and companies. We creat a unique way to promote social impact, in dialogue with the businesses strategies.
In 2020, with the arrival of the Covid19 Pandemic, a new debate arose: how could companies act to mitigate the effects of the health crisis on the most vulnerable groups, among them mothers, black women, LGBTI+ ANDand poor people? Specific actions and strategic positioning have been taken by large and small clients from our report “Women in Pandemic Times” .
In 2022, the Inclusion Gamereaches the world with a bold mission: to transform organizations inside out, with method, pragmatism, and results.
Along this journey, our work has already earned us recognitions and ad industry prizes (Cannes and Effie Awards) and certificates such as the WEPS Award (UN) and the Human Rights Seal from São Paulo City Hall. We participate in important global events such as SXSW (Texas), International Labor Organization (ILO) Conferences, and UN Women20.
Founders
Maíra Liguori
Journalist and publicist, mother and co-founder of Think Eva and Think Olga. With extensive knowledge in brand strategy and social impact, leads production and implementation of projects in both organizations. For her work, she was elected one of the 100 Women BBC London and chosen by Meio & Mensagem as one of the professionals who are changing the game in the communication market.
Nana Lima
Advertising executive, mother, and co-founder of Think Eva and Think Olga. With an MBA from ESADE (Barcelona) and working in marketing for large multinationals, she acquired a strong vision on business, management, and gender, which applies in organizational culture projects. Her work has been awarded by Human Rights seal by the São Paulo City Hall and is Top Voice by Linkedin Brazil since 2016.
Think Olga is an NGO that uses communication to increase gender equity, mobilize society, and drive cultural transformations.
Its main program is the Think Olga Lab, a project to debate the main gender inequalities of our time, map out possible solutions, raise awareness, and encourage people to be part of the change.
The NGO is also one of the ambassadors of Ambition 2030, an initiative of the UN Global Compact aimed at companies that are committed to the urgent issues of Brazil within the Sustainable Development Goals (SDGs). Our org is a signatory of Living Wage Movement and She Lead 2030, for UN Global Compact
Quer receber novidades, análises e indicação de conteúdos inspiradores sobre equidade de gênero nas empresas sem depender do algoritmo das redes sociais?